DIGIPAK CONSTRUCTION

I chose to use the vinyl as my front cover image because it is very conventional nowadays for artists to not feature themselves on the front cover and generally somewhere else. As I also had an image with no clutter, it made it very easy to put text and other features on, but the main reason I used it is because vinyls are very retro and it would definetely stand out on a shop shelf.

On the inside of my digipak, I wanted to include images of the band in live performance, in contrast with the static cover images. I used a mix of camera stills and screen shots from the footage itself as I wanted to capture the energy of a live performance, and this came across better from the video than from a photo shoot itself. This also connects with the video again; continuing consumer recognition. I wanted to feature all of the band members in action with a couple of instrument shots to compliment the live scene and bring in product promotion (my Fender Stratocaster).

The inspiration for the grid on the inside of my digipak was taken directly from the cover of The Rolling Stones album 'Rewind', except I used a double canvas with 32 grid places not 16. I had to scale a grid to the right proportions to get the required images into the correct places. When I tried it with 64, it looked too busy so I changed to 32 and the images were clearer.

My first draft of the inside contained the thumbnails featured above with the keyboard animation scenes for further continuity. However, feedback from others indicated that my images were too flat, therefore needing enhancement in photoshop to bring them out. I increased the polysaturation to 100% on every image to increase the vibrancy and suggest a more arty/psychedelic look.

My back cover contains a still image of the keyboard, with all of the keys coloured in; a variation from the video animation and continuity as well. Continuity is also taken from the front cover with the 'cookies' font used for text and the white/pink combination from the vinyl label to print the text.

The Final Product:

MAGAZINE ADVERT - CONSTRUCTION

As I previously stated in planning, I needed to keep continuity from my digipak and/or my promotional video which is why I used the still image me and my partner were able to capture of the vinyl.

As the format of a magazine is different to that of a digipak: approx A4 but definetely a rectangle by comparison with the digipak's almost 'square' shape. I realised I would need to change the format or use a different image. I wanted to use the same image so I scaled it up and cropped it on the right slightly as this didn't take off any of the vinyl itself. I still had a large area of empty space which I wanted to use for reviews and other details as I had seen on other full page ads in my research. I created the stars using microsft word as photoshop didn't provide the shape I required.

I wanted to include a list of the singles as typically included on an ad.

Feedback was positive about the layout and colour schemes, especially about the continuation of the Scrabble letter colour, lower in the ad. However, it was felt that the white lettering on the vinyl disc did not work, promting me to change it to the beige-like colour on the scrabble letters. I was told by my peers that I had not featured enough in the reviews section at the bottom and that the writing/stars needed realigning.

I had also realised myself that there was not any label information or vital details typically featured on an advert.

This is final draft.

MAGAZINE ADVERT - PLANNING

Conventional magazine adverts tend to use the album cover artwork, this builds consumer recognition of the item being promoted - the album. Therefore I will follow the convention and use a variation of my digipak front cover to maintain continuity.

See my previous Prezi for detailed analysis of magazine adverts

Other conventions can include (but not all need to be present)

• record label information
• a release date
• list of hit singles
• band website details
• press reviews

A new convention is to include a qr code - smart phones can read this to obtain information/image/music.

I would like to include all of the above. The website details and qr code are probably the most important feature for the target audience for this product - smart phone using young people! For this reason, I feel they should be quite prominent.

These are some of the images I will be using:

• the first is my digipak front cover; I will use my same photoshop template to use some of the same layers on the cover (vinyl, scrabble pieces etc), guaranteeing continuity from the cover.

• Also included are going to be symbols of the record labels Foster The People are signed to, and the qr symbol.