Thursday, 2 February 2012

MAGAZINE ADVERT - PLANNING

Conventional magazine adverts tend to use the album cover artwork, this builds consumer recognition of the item being promoted - the album. Therefore I will follow the convention and use a variation of my digipak front cover to maintain continuity.

See my previous Prezi for detailed analysis of magazine adverts

Other conventions can include (but not all need to be present)
  • record label information
  • a release date
  • list of hit singles
  • band website details
  • press reviews
A new convention is to include a qr code - smart phones can read this to obtain information/image/music.











I would like to include all of the above. The website details and qr code are probably the most important feature for the target audience for this product - smart phone using young people! For this reason, I feel they should be quite prominent.

These are some of the images I will be using:

  • the first is my digipak front cover; I will use my same photoshop template to use some of the same layers on the cover (vinyl, scrabble pieces etc), guaranteeing continuity from the cover.

  • Also included are going to be symbols of the record labels Foster The People are signed to, and the qr symbol.