FOSTER THE PEOPLE MARKETING

It is hard nowadays to find a band/artist who doesn't market themselves online. In some cases, it is the only way to get publicity and recognition. I therefore decided to look at their different marketing platforms and how each of them publicised the band.

INITIAL MARKETING

Not long after the group's formation, the band wrote and recorded 'Pumped Up Kicks', then posting it on their own website. After the song appeared on supergoodmusic.com, it drew attention from Nylon magazine who used the song in an advertising campaign. The song received alot of attention from many blogs and soon became big, drawing attention from record labels. There was no initial marketing from the band themselves.

WEBSITE
www.fosterthepeople.com
The design is the same as their album cover. The site shows clips of videos for their music (both live and promo). Tabs across the top give different options - videos, news, photos, tour dates etc - there is also a online shop selling music and t-shirts. It is a very new band so this store will probably enlarge.

MYSPACE
http://www.myspace.com/fosterthepeople
They have an advert at the top of the page promoting their album. The page uses the same styling (colours/fonts) as the website. There is a playlist featuring the bands tracks, available to play. Also featured are videos for songs (live and promo).

FACEBOOK
http://www.facebook.com/fosterthepeople?sk=events#!/fosterthepeople?sk=wall
They post frequently but don't seem to reply to fan posts. This is a filled up site - there is alot on it. It makes up the as majority of their fanbase - young people. Lists events, song playlists, videos and tour dates.

TWITTER
http://twitter.com/#!/fosterthepeople
Album cover as profile picture. Feed of tweets - their own and from fans. Generally fans get a response if tweeted (more than Facebook). Average tweet update is daily.

WRITING A TREATMENT

Before planning any music video shoot, a treatment has to be written. A treatment is a document outlining the concept of the video. It is the starting point of any project and allows the production company to communicate its ideas to the artist. It describes locations, images, the look, tone and even colours of the intended video, it covers style, costume and overall 'story'.

Click Here! to see a good example of a treatment - I shall base mine on this!