MYSPACE AND OTHER PLATFORMS

Media and promotion is a fast moving industry, people are constantly looking for new ways to engage their potential audiences and consumers. With every product, marketing is aimed specifically at the target audience. Classical music promoters will advertise products and tickets in broadsheet newspapers like The Times, The Telegraph, The Guardian and classical music magazines. Pop bands would promote tickets through pre-watershed television advertising, music video channels (smash hits in particular) and girls magazines such as Sugar, Lucky and Seventeen.

My chosen group and genre are aiming at older teens and young people - the social group who are most in touch with and impressed by innovation. These bands make extensive use of modern technology to reach their target audience. Myspace has been used for a while now but new technologies Google Music, Spotify, Turntable, Soundcloud are increasingly popular. Music is accessed on the internet, via mobile phones/smart phones, computers, digital dowload etc, as well as the traditional radio and cd formats.







Bands promote themselves and their music using:

Music promos
Magazine advertising
Tv advertising - especially, but not exclusively on music channels


Flyers
Posters
Billboards
Merchandise
Touring and Festivals
New albums in record shops
TV or radio interviews (Jools Holland/Jonathon Ross/David Letterman (For America))


Myspace
Twitter
Facebook
Blogs
Emailing tasters and links to downloads
Forums
Fanclubs
YouTube
Celebrity reality shows (Strictly come dancing/I'm a Celebrity/Big Brother etc.)

Hype Machine
ReverbNation
Mobile Phone Ringtones
Promotion of new bands on the soundtrack of youth tv shows (Skins, Misfits etc.)

(PRESENTATION ON WEB 2.0 IN DIFFERENT FORMAT TO GO HERE)