Wednesday 4 January 2012

PLANNING THE DIGIPAK


There are two options for digipaks: 6 panels or 4. I weighed up the options and decided that my design worked better with 4 panels rather than 6. For 6 panels, I felt I was including unnecessary artwork and it looked contrived. There is only one disc in this Digipak so the extra fold seemed surplus to - to be environmentally friendly, you shouldn't include more packaging than is neccessary for the product. I considered adding a fold-out leaflet of song lyrics but again this would involve more paper which is not only environmentally unacceptable for today's consumer but also increases the costs of production. The target market for this cd would find the lyrics and other information on the internet rather than read a small print fold-out. I believe that most single cds wil revert to this format of packaging in the near future for these very reasons. requirements

1. Cover
- Album name: Mind Games - my partner and I decided on this because it was a good reflection of what was going on in the video itself: games is a play on the Boggle and the Scrabble letters and the video itself plays games with the mind of the viewer, as well as the actors.
- Scrabble letters printed ontop of vinyl spelling out Foster The People: We chose to use Scrabble letters to continue the theme from the video, the current trend in retroism drew us to the idea of mixing old with new: an old vinyl player with very modern Indietronica music. Also, there is currently a trend for scrabble to be used: in adverts, on mugs, in home and kitchenware etc.

2/3. Double Spread Inside cover: Band members information as this is very typical for an indie album as in this foldout by The Strokes (Is This It).






I want to try two different ideas with this.


4. Back Cover - to feature barcorde, record label information, tracklisting and links to the online institutions (label, band etc). Needs to include an image and incorperate elements of Indietronica, our video and the Front cover.

MAGAZINE ADVERTISING

I have done alot of research into magazine adverts for albums, using a wide variety of music magazines, results are detailed in a prezi:

Click HERE! to view the prezi!