PLANNING THE PERFORMANCE SHOOT

I decided that although our video was going to be mainly art house style, we could not dismiss all of the typical music video conventions as it would therefore be less marketable as a music video. This is why we decided to include elements of performance in the video.

Although Foster The People has only 3 band members, however, their videos with heavy performance element feature more live performers and we want to follow this trend. We decided to cash in on synergies as use the people in our media group in whose videos we will also be performing! This means we get used to working with each other and can learn from each other's techniques.

With 4 people, it is much easier to choreograph to the music, we do not want a static video (Like Robert Palmer's Addicted to Love) so as musician and regular performer, I feel this is my area of strength to make the performance energetic.

For our costumes, our lead vocalist will be wearing something more pretentious than the rest of the band to make him distinguishable as the frontman. The rest of the band will be wearing modern/more casual clothes to comply with the indietronica culture.

PUTTING OUR SONG INTO ADOBE PREMIERE PRO CS5

Before we were able to start filming on our music video, my group and I had to edit our song in Logic Pro 9 to achieve the right timings, I took responsibility for using automation (a volume control) to give us a fade out and a fade back in.

Our song was also very long initially (4 mins 36 secs) so finding footage for that length of time would be very difficult in time circumstances so I was able to cut the track down to 3 mins 45 seconds (Taking out the instrumental breaks which is sometimes done for music videos anyway) instead which still gives us the right amount time for footage (not too little).

We decided to use new technologies to demonstrate our understanding and filmed an explanation of how we did it.

 

Here is the screenshot of the edited track in Logic Pro - There were elements at the beginning that we did not want to use: I therefore cut the section and replaced it with another - the whirling sound, therefore giving us more time to film the vinyl spinning.

When we put our song into Premiere Pro, we had to change the sound levels on our music track as they were too high. When the decibels level is too high on any software, the audio file distorts and crackling can be heard, which is why it was essential our levels are lowered carefully. 

The original level of the track was 0 db, I lowered it to -1.7 as it was the highest level that would not distort.