I decided that although our video was going to be mainly art house style, we could not dismiss all of the typical music video conventions as it would therefore be less marketable as a music video. This is why we decided to include elements of performance in the video.
Although Foster The People has only 3 band members, however, their videos with heavy performance element feature more live performers and we want to follow this trend. We decided to cash in on synergies as use the people in our media group in whose videos we will also be performing! This means we get used to working with each other and can learn from each other's techniques.
With 4 people, it is much easier to choreograph to the music, we do not want a static video (Like Robert Palmer's Addicted to Love) so as musician and regular performer, I feel this is my area of strength to make the performance energetic.
For our costumes, our lead vocalist will be wearing something more pretentious than the rest of the band to make him distinguishable as the frontman. The rest of the band will be wearing modern/more casual clothes to comply with the indietronica culture.
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