THE SYNERGY BETWEEN BANDS AND THE PRODUCTS IN THEIR MUSIC VIDEOS

Films and television programmes typically do not contain products in their shows because of copyright and having to pay royalties, however, the rules are very different in music videos. There can be very effective synergies between bands and a products company, as some brands/manufacturers have a problem getting their products promoted, featuring them in music videos can bring publicity to the product and create trends of people using them. This means that generally the companies may return favours to the band by promoting their songs alongside their product.

A good example of this is in the video for Reptilia by The Strokes. As you can see below, there is a closeup shot of the drummer's foot kicking the bass drum, but he is also wearing Converse shoes - trademark footwear of the band, thus bringing publicity to the product.

It is because of the synergy between music videos and company's products that I will be featuring some trademark products in my video.

It is also very common for the band to feature their instruments in music videos as a way of 'trademark'. For example: Tom Delonge of Blink 182 always features his signature Gibson guitar in all of the band's music videos to promote the guitar as well as the song. In our video, we will feature close-ups of my fender guitar as an emphasis of this feature.