I have been watching music videos for many years but stand out very well as exemplary; I could watch them again and again without getting bored. Some videos make me think long after they've finished (Ava Adore - Smashing Pumpkins), some are visually pleasing (White Stripes - Fell In Love With A Girl), some are simply so challenging that they demand further viewings (Soundgarden - Black Hole Sun).
Here are a few that I hope will influence my work:
Maccabees - Precious Time
I love the idea of using the fast sequencing that they use to move cards around and the way this amplifies the music.
Arctic Monkeys - Brianstorm
More than 19 million views on YouTube so I'm not alone in loving this one. Its clashing lurid colours and fast moving, changing images cause the viewer discomfort but the whole effect is very pleasing. It has a performance element with overtones of Joy Division, James Bond style backgrounds, scantily clad dancing girls and some voyeuristic camerawork - what's not to enjoy!
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