ABOUT FOSTER THE PEOPLE

Foster The People are an Indie/Electronica band who formed in Los Angeles, California in 2009.

The lineup consists of:
Mark Foster - Lead Vocals, Keyboards, computers, programming, guitar
Cubbie Fink - Bass, Backing Vocals
Mark Pont - Drums/Percussion

The band's key single is Pumped Up Kicks, from their debut album Torches. The song had success in the UK and US, with its music video having over 20 million views to date on YouTube.

However, the song that we have chosen to use for our music video is Helena Beat which is the second single from the album. We chose Helena Beat because it was not as commercially popular as Pumped Up Kicks so we decided it would be a good one to use as we could publicise it with our own art-house style. With this approach we would have pre-concieved ideas allowing greater creative freedom.

The bands image is bright and colourful, which contrasts with most of their lyrics: Pumped Up Kicks is about the Columbine High School shootings.

The styling for their album and single digipaks is the same, with identical layout, fonts and colour (black and white with just a hint of mustard). They are in cartoon style but are quite unsettling on a second glance, which reflects the relationship between their music and lyrics as well.