MAGAZINE ADVERT - PLANNING

Conventional magazine adverts tend to use the album cover artwork, this builds consumer recognition of the item being promoted - the album. Therefore I will follow the convention and use a variation of my digipak front cover to maintain continuity.

See my previous Prezi for detailed analysis of magazine adverts

Other conventions can include (but not all need to be present)

• record label information
• a release date
• list of hit singles
• band website details
• press reviews

A new convention is to include a qr code - smart phones can read this to obtain information/image/music.

I would like to include all of the above. The website details and qr code are probably the most important feature for the target audience for this product - smart phone using young people! For this reason, I feel they should be quite prominent.

These are some of the images I will be using:

• the first is my digipak front cover; I will use my same photoshop template to use some of the same layers on the cover (vinyl, scrabble pieces etc), guaranteeing continuity from the cover.

• Also included are going to be symbols of the record labels Foster The People are signed to, and the qr symbol.

DIGIPACK ATTEMPT ONE

This is my first attempt at the Digipak front cover, in my personal opinion, I believe that more could be done to the vinyl player itself to make it look more arty or professional! However, i must work on audience feedback before making further changes!!

The vinyl shot circled in orange is the one that my partner and I decided to use as the front cover of the digipak as it is the closest to a crane shot. It presented the best angle to use in photoshop.

DESIGNING THE LOMOGRAPHY

In the last lesson, my partner and I spent time working with a tutorial we found on photoshop (link to go here). My partner and I wanted to re-create a vintage look and the perseption of our cover looking like an old film camera.


















Although the image that we took was very good, when working on it we realised that we made a fundamental error. The proportions were not correct for a digipak, therefore meaning it could not be used.

FINAL FONT CHOICE

From the feedback my peers provided, the majority said that they preffered the third font 'Cookies'. This was actually our peronal favourite as well which is ideal for all of us.

FONT CHOICE FOR DIGIPAK AND MAGAZINE ADVERT

For the production of both the digipak and the magazine advert, an appropriate font has to be chosen for the text on both products. For continuity, they both have to use the same font but as my partner and I found ourselves struggling to find a good font in photoshop, I decided to go to dafont.com, a website that can provide thousands of different design fonts, easily downloadable to use in photoshop, word etc.


Here are some of the fonts I have found and are potentials for our cover:

As our ideal font would be arty but also bold enough to stand out to the consumer, I went through a different number of fonts to test for feedback. The one that gets the best reception is the one we will use for the products.

These are the other possible fonts we looked at but ruled out:

A2 MEDIA STUDIES CALL SHEET FOR HELENA BEAT (STUDIO SHOOT)

• Track - Helena Beat - Foster The People
• Length - 3:45
• Shoot date - 26th January 2011
• Location - Music School - Claremont Fan Court School
• Shoot location 

• Crew: Alex Atkinson, 07523208980, aatkinson@yahoo.co.uk
• Crew: Will Jones, 07708633380, willjones567@hotmail.co.uk
• Crew: Jonny Bohane, 07789764914, jonnybohane@hotmail.co.uk
• Crew: Richard Holt, 07592016332, richard_holt@hotmail.com
• Crew Joe Eddy, 07473026285, joeeddy@hotmail.co.uk
• Crew: Ben Ressa
• Camera equipment: (Canon EOS 550d)
• Lighting equipment (Angle Poise lamp)

Props

• Instruments - Electric Guitar, Bass Guitar, Snare Drum with sticks and Synthesiser.
• Band Clothing - Generally own clothes (Converses and shades for Will) (Same as bike shoot)

YESTERDAY'S SHOOT

The majority of yesterday's performance shoot was a success. We were able to incorperate elements of the ideal videos (Blur and The Strokes) in our video, with the outcome of a much more lively performance as less staticness than our previous shoot.