For the production of both the digipak and the magazine advert, an appropriate font has to be chosen for the text on both products. For continuity, they both have to use the same font but as my partner and I found ourselves struggling to find a good font in photoshop, I decided to go to dafont.com, a website that can provide thousands of different design fonts, easily downloadable to use in photoshop, word etc.
Here are some of the fonts I have found and are potentials for our cover:
As our ideal font would be arty but also bold enough to stand out to the consumer, I went through a different number of fonts to test for feedback. The one that gets the best reception is the one we will use for the products.
These are the other possible fonts we looked at but ruled out:
The majority of yesterday's performance shoot was a success. We were able to incorperate elements of the ideal videos (Blur and The Strokes) in our video, with the outcome of a much more lively performance as less staticness than our previous shoot.
As part of feedback on our first performance shots, we were told by our peers that the footage for our video was very static and needed more charisma and dynamism. I have found footage from the music videos of Blur's 'Song 2' and The Strokes 'Last Nite' to use as an influence for the band's stage persona and have posted the videos onto everybodies Facebook pages for them to look at tonight and incorperate into tommorrow's shoot.
There are two options for digipaks: 6 panels or 4. I weighed up the options and decided that my design worked better with 4 panels rather than 6. For 6 panels, I felt I was including unnecessary artwork and it looked contrived. There is only one disc in this Digipak so the extra fold seemed surplus to - to be environmentally friendly, you shouldn't include more packaging than is neccessary for the product. I considered adding a fold-out leaflet of song lyrics but again this would involve more paper which is not only environmentally unacceptable for today's consumer but also increases the costs of production. The target market for this cd would find the lyrics and other information on the internet rather than read a small print fold-out. I believe that most single cds wil revert to this format of packaging in the near future for these very reasons. requirements
1.Cover - Album name: Mind Games - my partner and I decided on this because it was a good reflection of what was going on in the video itself: games is a play on the Boggle and the Scrabble letters and the video itself plays games with the mind of the viewer, as well as the actors. - Scrabble letters printed ontop of vinyl spelling out Foster The People: We chose to use Scrabble letters to continue the theme from the video, the current trend in retroism drew us to the idea of mixing old with new: an old vinyl player with very modern Indietronica music. Also, there is currently a trend for scrabble to be used: in adverts, on mugs, in home and kitchenware etc.
2/3. Double Spread Inside cover: Band members information as this is very typical for an indie album as in this foldout by The Strokes (Is This It).
I want to try two different ideas with this.
4. Back Cover - to feature barcorde, record label information, tracklisting and links to the online institutions (label, band etc). Needs to include an image and incorperate elements of Indietronica, our video and the Front cover.
The shoot of our group's performance today was a success, we used very good lighting and had an extensive equipment list, giving our shoot the sterotypical extensive range of instruments commonly featured in a music video (drumkit, bass and electric guitar, 2 synthesisers, amps and a microphone/stand). However, the majority of the shots were very static with limited movement and did not convey the approach that was our ideal. We wanted to shoot a more lively and adrenaline driven performance but unfortunately got a Robert Palmer style video which is the opposite of what we wanted.
It is because of lack of performance footage to use on the final clip that me and my group are going to do a second shoot with better choreography and livelier charisma from the band; ideally taking influences from The Who, The Strokes, Blur and The Rolling Stones.
