Wednesday, 16 November 2011
ALBUM COVERS THROUGH THE DECADES
I have done another PREZI to show how album artwork has changed over the decades.
Monday, 14 November 2011
A2 MEDIA STUDIES CALL SHEET FOR HELENA BEAT(VINYL SHOOT)
- Track - Helena Beat - Foster The People
- Length - 3:45
- Shoot date - 16th November 2011
- Location - Alex Atkinson's house, Palace Road, Hampton Court
- Crew: Alex Atkinson, 07523208980, aatkinson@yahoo.co.uk
- Crew: Will Jones, 07708633380, willjones567@hotmail.co.uk
- Camera equipment (Canon EOS 550d)
- Lighting equipment (Table Lamps and some natural lighting)
- Props - One vinyl player and one vinyl
- As with the scrabble shoot, there are no people starring so there are no costumes needed
Sunday, 13 November 2011
MARKETING POPULAR MUSIC
Roy Shuker defined popular music as "commercially mass produced music for a mass market" (Understanding Popular Music 2001). There is a lot more to popular music than this: it has become instrumental in reflecting and expressing popular culture and cannot just be defined in musical terms as it now encompasses a great number of styles. Popular music shapes the way people (teenagers especially) dress, talk and sometimes behave, it has always been used as a cultural thermometer (protest of the 70s, peace and love in the 60s, today's hip hop).
Music is a complex media animal, dependent on so many other forms of media and technology to succeed. Many music fans restrict themselves to a certain style of music and are therefore not interested in anything outside of the genre; music stores like HMV tend to categorise their music by genre, and music streaming services like Spotify rely on your past choices in order to play new music that might be of interest to the listener. Artists have to work hard to obtain a wider audience to that of their genre, and increasingly marketing is dependent on alternative rather than traditional methods.
Web 2.0 applications work particularly well for the music industry and technology is moving very quickly.
TWITTER - Used by bands for sharing news with their followers, for example; forthcoming releases, radio promotion/gigs etc. It is also used for fan to fan communication, JLS fans in south-west London flocked to a church in Hampton Hill at 10pm one Tuesday night, when someone tweeted that they were there! Twitter is a huge marketing tool; that is often used to feed small amounts of information the fans, making them go and buy the product.
FACEBOOK - Social networking site used widely to interact with fans (more interaction than twitter), it gives people the feeling of interaction with the band themselves and also promotes chat. It can be used to show video clips of live performance (in October, Coldplay's live performance of their new album was streamed online), bands can also put on snippets of new releases, promote tours etc.
SPOTIFY - It is used to stream music from major and independent labels very cheaply (it used to be free), however, some people have criticised the rates that they charge, saying that the artist does not get enough benefit from the track. Users used to have a free account that was supported by visual and radio style advertising, but now it is by paid subscription and premium subscriptions come without advertising. Because Spotify is integrated with Facebook and other social media, it encourages music sharing which is a great form of promotion. Other music streaming sites include WiMP, Grooveshark, Pandora and MOG, they are increasingly popular and most have a smart phone application.
Music is a complex media animal, dependent on so many other forms of media and technology to succeed. Many music fans restrict themselves to a certain style of music and are therefore not interested in anything outside of the genre; music stores like HMV tend to categorise their music by genre, and music streaming services like Spotify rely on your past choices in order to play new music that might be of interest to the listener. Artists have to work hard to obtain a wider audience to that of their genre, and increasingly marketing is dependent on alternative rather than traditional methods.
Web 2.0 applications work particularly well for the music industry and technology is moving very quickly.
SPOTIFY - It is used to stream music from major and independent labels very cheaply (it used to be free), however, some people have criticised the rates that they charge, saying that the artist does not get enough benefit from the track. Users used to have a free account that was supported by visual and radio style advertising, but now it is by paid subscription and premium subscriptions come without advertising. Because Spotify is integrated with Facebook and other social media, it encourages music sharing which is a great form of promotion. Other music streaming sites include WiMP, Grooveshark, Pandora and MOG, they are increasingly popular and most have a smart phone application.
Saturday, 12 November 2011
DIGIPAK ANALYSIS
The artwork for cds is pretty much the same for the old style jewel pack as it is for the newer digipaks, it is just presented in a different form. In this analysis, I will therefore choose the most interesting and relevant examples to analyse without limiting myself to the digipak format. Click HERE! to view my SlideShare presentation on digipaks and associated material.
Friday, 11 November 2011
ANALYSIS OF ALBUM COVERS
The artwork for cds is pretty much the same for the old style jewel pack as it is for the newer digipaks, it is just presented in a different form. In this analysis, I will therefore choose the most interesting and relevant examples to analyse without limiting myself to the digipak format.
Thursday, 10 November 2011
KEYBOARD SHOOT PLANNING
We were inspired by Michael Jackson's video for Billie Jean for this shot and decided to do an alternative take off of this.
As we are using keyboards and synthesisers in our video, we thought that the best way to portray this would be to use animation again but with colours on the keyboard. I asked permission from the school music department to use a synthesiser for our shot, again we will take this shot in the DT studio and then replicate it in photoshop to get enough images for animation.
As we are using keyboards and synthesisers in our video, we thought that the best way to portray this would be to use animation again but with colours on the keyboard. I asked permission from the school music department to use a synthesiser for our shot, again we will take this shot in the DT studio and then replicate it in photoshop to get enough images for animation.
Tuesday, 8 November 2011
A2 MEDIA STUDIES CALL SHEET FOR HELENA BEAT (SCRABBLE SHOOT)
- Track - Helena Beat - Foster The People
- Length - 3:45
- Shoot date - 8th November 2011
- Location - DT Studio Claremont Fan Court School
- Shoot location
- Crew: Alex Atkinson, 07523208980, aatkinson@yahoo.co.uk
- Crew: Will Jones, 07708633380, willjones567@hotmail.co.uk
- Camera equipment (Nikon D3100 Digital SLR camera)
- Lighting equipment (Angle poise lamp)
- One Scrabble Board
- Animation scene - no characters included
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