TREATMENT

I have finally decided to present my treatment in the form of a SlideShare as it is a new technology worth embracing and using to showcase my planning.

Click HERE! to view the slideshare of my treatment.

Although this treatment is a guide to the video's content, other ideas that my partner and I could potentially come up with would also be featured.

SPOTIFY FOUNDER SEAN PARKER CLAIMS 'FOSTER THE PEOPLE' EXEMPLIFIES IT'S SUCCESS

Sean Parker at San Francisco's Web 2.0 used our chosen band Foster the People as a perfect example of how bands and artists can make the big time, avoiding having to sign record deals with conglomerate labels like Parlophone, Geffen records, Atlantic and Virgin, by using Spotify to publicise their music.


Spotify's success - The Times

KEEPING UP WITH MUSIC NEWS

Every day, I look at NME's homepage to find out what's going in the music industry:

New technology plays a vital role in how I stay in touch with the music industry. For example, NME's gives me access to new music videos, tickets, merchandise, new albums, photos from gigs, competitions etc.

Click here to see NME.com

THE BRITISH MUSIC EXPERIENCE

Synergy at its best

We are planning a trip to The British Music Experience - O2, an interactive museum at the arena in London. The venue itself is very interesting, built as the Millenium Dome for the year 2000, the shell has been re-used to house a music venue, exhibition space, restaurants and the music experience. It has hosted ice rinks, classical concerts, rock concerts etc; Office space, houses, many media, creative and events organisations.

The British Music Experience is Britain's interactive museum of popular music.

It is hosting talks by music video directors to celebrate 30 years of MTV. 3 Directors are discussing their work and hopefully will give away some industry secrets, will post after the event!

THE SYNERGY BETWEEN BANDS AND THE PRODUCTS IN THEIR MUSIC VIDEOS

Films and television programmes typically do not contain products in their shows because of copyright and having to pay royalties, however, the rules are very different in music videos. There can be very effective synergies between bands and a products company, as some brands/manufacturers have a problem getting their products promoted, featuring them in music videos can bring publicity to the product and create trends of people using them. This means that generally the companies may return favours to the band by promoting their songs alongside their product.

A good example of this is in the video for Reptilia by The Strokes. As you can see below, there is a closeup shot of the drummer's foot kicking the bass drum, but he is also wearing Converse shoes - trademark footwear of the band, thus bringing publicity to the product.

It is because of the synergy between music videos and company's products that I will be featuring some trademark products in my video.

It is also very common for the band to feature their instruments in music videos as a way of 'trademark'. For example: Tom Delonge of Blink 182 always features his signature Gibson guitar in all of the band's music videos to promote the guitar as well as the song. In our video, we will feature close-ups of my fender guitar as an emphasis of this feature.

BAND AND RECORD LABEL WEBSITES

The internet is currently the main place for artists to promote their work worldwide, even small bands now have a webpage, for example: The Travelling Band are a small touring band from manchester who are not commercially successful but have a huge following, encouraged their pro-active use of the internet. They blog, post on Facebook frequently and make great use of their website and other media platforms.

Websites have the advantage of being available 24/7 worldwide, they are accessible by any age group and some are available in translation to other languages. Here, Foster The People's home page gives the option to translate into many different languages.




Bands tend to use websites to promote their music, especially new releases, give information, issue tour dates sell music for both download and hard copy, and also publicise and market merchandise. They can include Youtube links to music videos, background music when the site opens etc, there are often links to tv/radio shows, interviews and other kinds of publicity. Most offer a forum for fans to interact (a form of social media and links to other forms of social media).

Some bands/artists use the webpage to show their views and opinions: Radiohead use a blog to promote environmental issues, waste central is the official social media site for Radiohead fans to publicise their views - it is quite political, very environmental and a spring board for Thom Yorke's opinions.

LYRICS TO HELENA BEAT - FOSTER THE PEOPLE

Sometimes life it takes you by the hand.
It puts you down before you know it
It's gone and you're dead again.
I've been in places and I won't pretend
That I make it I just follow my head.
When its strange to take a walk downstairs
Sweep u all up on a corner and pay for my bread.
You know that I cannot believe my own truth
To show what a truth, got nothin' to lose.

Yeah yeah and it's okay.
I tie my hands up to a chair so I don't fall that way.
Yeah yeah and I'm alright.
I took a sip of something poison but I'll hold on tight.

You know those days when u wanted to choose
To not get out of bed and get lost in your head again.
You play the game but you gotta cut
Cuz' you're comin' down hard your joints are off stud.
I tried to say that's not the only way
I never knew if I could convince myself to change.
You were pacing I was insecure.
Slip and fall I got the call of the prison I was livin' in.

Yeah yeah and it's okay.
I tie my hands up to a chair so I don't fall that way.
Yeah yeah and I'm alright.
I took a sip of something poison but I'll hold on tight
(http://www.lyricsmania.com/helena_beat_lyrics_foster_the_people.html)


Lyrics play a vital role in the song as they are the subject matter for the visuals, shots and scenery for the video.